Re-writing rationale statements

'Type based investigation into branding and identity with a focus on print and promotions'

'An editorial investigation of layout with a focus on cross media'

I didnt want to limit myself to just print because I want to have a good grasp on web deign as well.

In my presentation this was one of the comments so I think I need to take that part out of my statement and focus it on branding and identity and type and layout.

I feel like I'm bringing too much into it when I really just want to focus on branding and idenity and be open to formats. It came apparent when putting my presentation together that I have been looking at a lot of fashion and fashion retail however I don'  think I would just like to limit myself to this as I'd like to produce work for events and exhibitions.

So for now I am just sticking to this:

'An investigation into branding and identity with a focus on type and layout'

Branding- Glad Creative

I really want to build up my skills in coming up with strong, clever yet simple concepts. I really like some of the branding work by Glad Creative.

Concepts like this work so well but are som simplistic combining two ideas together, the idea of a coffee morning and the League of Peace simply recreating the universally known peace symbol using cake. I really like simple but really effective concepts like this and want to improve my thinking skills.

The range of clothes for babies is called 'Glad rags' which works perfectly because of the company name, again so simple but works so well.

 

They have a great name to work with and play around with language which they have done for their range of stationary, maybe I could look at using something like this with my own branding. 

Rationale workshop

Things I want to do this year:

• Work on a yearbook
• Gain a work placement
• Work with someone on a different course
• Some screenprinting
• Create a publication or two
• Create work of a high, professional quality
• Self promotion especially a website
• Live briefs
• Brand identity
• Type and layout

Things I want to achieve this yeear:

• A focused/strong portfolio
• A professional level of work
• Work placement(s)
• A design job
• At least a 2.1
• Contacts
• Strong skills set
• Self confidence
• New skills
• Finish dissertation by xmas

Themes/subjects of interest to you

• Words/language
• Food
• Fashion
• Music
• History
• Film
• Photos
• Communication

Context/disciplines you'd like to work with:

• Online
• Retail-fashion, food
• Entertainment
• Events
• Galleries/exhibitions
• Branding
• Type and layout
• Promotion

Products you'd like to produce:

• Publications
• Websites
• Brands
• Shop displays, interior, exterior
• Promotional material
• Mail outs
• Stationery
• Posters

Things you want:
Skills:

• Print
• Branding
• Type and layout
• Dreamweaver
• Indesign
• Illustrator

Process:

• Screen print
• Book binding
• Letterpress
• Web design

Product:

• Porfolio
• Publications
• Brands
• Stationery
• Year book
• Web site
• Promotional material

Need:
Skills:

• Dreamweaver
• Branding
• InDesign
• Typography
• Print processes 
• Illustrator

Process:

• Web design
• Book binding
• Branding

Product

• Website
• Self promotion
• Portfolio

Umberella/ rationale statements

• Print driven, branding and identity with a focus on type and layout
• A print based investigation into branding and identity with a focus on type and layout
• Brand identity with a focus on print based promotions
• A branding investigation of retail with a focus on print based promotions
• A print investigation of retail with a focus on type and layout
• A brand investigation of retail with a focus on promotional material

THIRD YEAR

THIRD YEAR