I like the idea of taking the design from the packaging and taking it across onto the actual CD so that when it is in the packaging it blends in. I want to use this idea of taking the design across onto the CD so it is consistent.
A lot of these are interactive pieces of packaging in which the audience has to look in or remove something to reveal the actual DVD, this builds suspense and creates an enjoyable experience interacting with the product.
I really like this, it's a pretty simple idea but works so well because of how the CD is the perfect shape to reflect the product that it's supposed to be, salami.
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