Re-writing rationale statements

'Type based investigation into branding and identity with a focus on print and promotions'

'An editorial investigation of layout with a focus on cross media'

I didnt want to limit myself to just print because I want to have a good grasp on web deign as well.

In my presentation this was one of the comments so I think I need to take that part out of my statement and focus it on branding and identity and type and layout.

I feel like I'm bringing too much into it when I really just want to focus on branding and idenity and be open to formats. It came apparent when putting my presentation together that I have been looking at a lot of fashion and fashion retail however I don'  think I would just like to limit myself to this as I'd like to produce work for events and exhibitions.

So for now I am just sticking to this:

'An investigation into branding and identity with a focus on type and layout'