Ted Baker

Ted Baker brand

 This is the existing logo, when creating the name and logo for the sub brand I need to keep this style in mind so that it fits in with the exisiting brand but yet isn't too similar.

 Promotional mateiral

 Instore interior is fitting with the overall brand identity has a strong feel of sophistication and style.

 There seems to be a lot of expensive lookking colours used throughout their branding like blacks and metalics.

Existing visuals for autmn collection

The current winter collection for Ted Baker uses the obvious Autumn imagery with leaves and trees and the warm oranges and yellows. I want to make sure I stay away from this for my brief and create something unique to represent the Autumn/winter collection.