Wednesday, 19 October 2011

Fall back

I liked the idea of the clocks changing and as I remember them in the Autum/Winter, the term 'fall back'

I thought I could look at the idea of using clocks and clock parts possible as a visual vehicle for the the theme. I don't know if this is too obvious and how far I could go with this idea but I thought it was worth exploring it.

In the European Union, Summer Time begins and ends at 1:00 a.m. Universal Time (Greenwich Mean Time). It begins the last Sunday in March and ends the last Sunday in October. In the EU, all time zones change at the same moment.

Typically clocks are adjusted forward one hour near the start of spring and are adjusted backward in autumn.[1] Modern DST was first proposed in 1895 by George Vernon Hudson.[2] Many countries have used it since then; details vary by location and change occasionally.

What changes does clock change bring?
Towards the end of the year, as the earth's axial tilt moves the northern hemisphere away from the sun, winter sets in. At the same time, summer arrives in the southern hemisphere.
In the UK the warming effect of the sun, now at a lower angle in the sky, is weakened. Also the sun starts setting earlier so that in the depths of winter the nights are anything up to 19 hours long.
On clear winter nights heat escapes from the ground for longer than it does in the summer, so allowing temperatures to fall further and increasing the chance of frost and fog.
During the other half of the year, the opposite happens. The earth's northern hemisphere tilts towards the sun, bringing summer to the north and plunging the southern hemisphere into winter.
Then, for those of us in the northern hemisphere, days begin to get longer and the nights shorter.

Winter equniox-position of the planet


An equinox occurs twice a year, when the tilt of the Earth's axis is inclined neither away from nor towards the Sun, the center of the Sun being in the same plane as the Earth's equator. The term equinox can also be used in a broader sense, meaning the date when such a passage happens. The name "equinox" is derived from the Latin aequus (equal) and nox (night), because around the equinox, the night and day have approximately equal length.
At an equinox, the Sun is at one of two opposite points on the celestial sphere where the celestial equator (i.e. declination 0) and ecliptic intersect. These points of intersection are called equinoctial points: classically, the vernal point and the autumnal point. By extension, the term equinox may denote an equinoctial point.

 I could look into using this idea of equinox and look into the positioning of the Earth and how the seasons occur. There is a fear that if I do this though, that it will just look sci-fi and will not be recieved well by Ted Baker customers.

Autumn-basic associations

These images are pretty obvious associations to Autumn, leaves falling off trees etc but what I do like about these images is the colour palette, there's a strong theme of orange which comes through which I like and could use in a non obvious way without using leaves etc.

John Keats To Autumn

John Keats (1795-1821)
                                 TO AUTUMN.
    SEASON of mists and mellow fruitfulness,
        Close bosom-friend of the maturing sun;
    Conspiring with him how to load and bless
        With fruit the vines that round the thatch-eves run;
    To bend with apples the moss’d cottage-trees,
        And fill all fruit with ripeness to the core;
            To swell the gourd, and plump the hazel shells
    With a sweet kernel; to set budding more,
        And still more, later flowers for the bees,
        Until they think warm days will never cease,
            For Summer has o’er-brimm’d their clammy cells.
    Who hath not seen thee oft amid thy store?
        Sometimes whoever seeks abroad may find
    Thee sitting careless on a granary floor,
        Thy hair soft-lifted by the winnowing wind;
    Or on a half-reap’d furrow sound asleep,
        Drows’d with the fume of poppies, while thy hook
            Spares the next swath and all its twined flowers:
    And sometimes like a gleaner thou dost keep
        Steady thy laden head across a brook;
        Or by a cyder-press, with patient look,
            Thou watchest the last oozings hours by hours.
    Where are the songs of Spring? Ay, where are they?
        Think not of them, thou hast thy music too,—
    While barred clouds bloom the soft-dying day,
        And touch the stubble plains with rosy hue;
    Then in a wailful choir the small gnats mourn
        Among the river sallows, borne aloft
            Or sinking as the light wind lives or dies;
    And full-grown lambs loud bleat from hilly bourn;
        Hedge-crickets sing; and now with treble soft
        The red-breast whistles from a garden-croft;
           And gathering swallows twitter in the skies.

I've been looking at starting point for my second brief which is Ted Baker's Autumn/Winter collection, they specifiy that it doesn't necessarily have to have anything to do with Autumn/ Winter but I am looking into it as  I'd like to use this but not ue the obvious.

From John Keats poem I am just getting viuals and word associations.

Tuesday, 18 October 2011

identify- identity stationary

I've been looking at the book iDENTIFY to get some inspiration from successful branding. I've selected a few that I like and that I think have strong concepts.

This branding is for an International media consults and used the idea of airline luggage security tags, including barcodes and abbreviated letters. I think it works well how they have taken something that is already in existence and amended it for a different use, everyone will recognise what it is and it works across their range of stationary.

 I liked this design because of the simplicity of the use of hive which is the company title,they have used imagery of a hexagon which conotes this idea.The colours used also help represent this subtly.
 This design I liked because of the use of language and words. They have taken the title of the organisation and by deleting letters in certain places they have been able to spell out words associated with the organisation. I really like the idea of being able to create a strong message like this with word and letters only.

This identity used the process of embossing, I am really keen to use this within my brief, I think it creates a look of importance and sophistication and I am able to do this fairly cheapand easily.
 This identity works with the initals A M for Alexander  Marketing, they have created the concept I AM and applied it to different applications descirbing what the application is such as I AM invoicing you, for the invoice. I really like this idea instead of a standard title of invoice it makes it more personal.

Monday, 17 October 2011


Costa is a well established coffee company which has broadened it's product range further than just coffee to also pastries, paninis and sandwiches etc. It's colour palette of a burgundy red has a luxury feel to it.

The brand has stretched further than just coffee shops and now does drive through coffee and also places like motorway service station which creates a certain feel for it's customers.

Pin Up- Pop Up Bowling Alley

I visited this pop up diner not long ago and liked the branding, for a pop-up shop I felt like they had thought about everything which was impressive. The overall brand has a 50's feel to it with the diner. The colours and type face and visuals help build upon this, instore they also helped create the brand with appropriate music and staff apparel.

Betty's Tea Room

Although Betty's is very different from the style of bakery I am branding and is very traditional, I wanted to get a feel for how they have created their brand and the elements they use to create this.

 There is a very traditional feel to the brand regarding uniform, interior of the strores and also the typeface. The colours also create this feel.

 The B carries the brand throughout the shop on interior letting customers know where they are.

Friday, 14 October 2011

Maths book

I've been thinkin about the idea of using the traditional school book with graph paper for the menus, they'll only be small menu anyway so could just hold a few pages.


I'm trying to find out all about trinagles becasue I am basing the theme on a maths based cake shop and the logo holds an isosceles to represnt the math theme but also a slice of cake. I want the whole them to revove around maths but now more focused, triangles.