Heinz Salad Cream

Bring the Zing


Ingredients:
Spirit Vinegar, Vegetable Oil (25%), Water, Sugar, Mustard, Pasteurised Egg Yolks (3%), Modified Cornflour, Salt, Stabilisers - Guar Gum and Xanthan Gum, Colour - Riboflavin

Poster designs

I think these posters make the product appear natual and organic because of the imagery and colour palette but I don't think they would appeal specifically to a younger audience although they wouldn't not just don't target them directly. I do like the simplicity of these but think there needs to be as tronger message that comes across.

Suggested recipes

On the website they have come up with some recipe to incorporate Salad Cream into more creative food rather just standard sandwiches etc. They have tried to be innovative and experimental so people think about what they could use it with.