How do you eat yours?

I think the Cadburys creme egg campagin worked so well because it was fun and creative and based itelf around the tag line 'how do you eat yours' I want to create a similar kind of thing for the Salad Cream brief and so far I'm thinking of combinations you can eat it with so looking at using 'what do you eat yours with?' or something similar. I want to base it around strange combinations which people may never have thought about eating salad cream with.