Mohawk's website is more inviting and exciting that Fedrigoni, it shows you the paper samples well and gives a clear outline about the company.
Mohawk promotion
They have an existing brochure range which will allow customers to view what they offer, something we need to improve for Fedrigoni. We want customers to be able to touch and experience the paper rather than photographs on the website or no image at all which is its current situation.
Mohawk promotion
'Paper promotions run the risk of becoming very gimmicky, resorting to overusing available printing techniques and the latest and greatest in trends. I am always happy to see a promotion that lets the paper be the true hero, while at the same time getting some information about something—anything.'
MILLCRAFT
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