HP Printer ad

I thought this ad was appropriate and relevant to our project because it's using a medium other the print to promote printers but does it in a really clever way, I like how it has a message 'invent' I think this is something we need to have in our marketing campaign, some kind of strap line which will hopefully affect people and leave an impression about the paper range. I would love to use some kind of digital/moving image piece to work along side any print work we produce.