When analysing the brief we decided that one of the things they are asking is to make paper interesting, I think we need to make it appear really creative, expressive and fun. The shredded paper idea is something that could portray this perfectlydepending on what we do with it. I like the idea of screen printing onto it, creating letters and shapes out of it. But I think if we do this it needs to be a running theme of the whole cmapaign instead of doing loads of different things, possibly.
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