Teacake
'Here we chose regal English type face for the 'tea' and combined with a fine but slab like sans serif we had a new identity that looked as if it has been carved from sugar icing.' I love how simple this is but how it works perfectly, representing the British culture and traditions though type and I also love how the poster only uses one stock and colour just different levels and dimensions. The triangle cake shape is so effective, it's things like this we want to pick out in our work.
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