Mailshots/direct mail

'Although Compiling a Mail Shot or Mailshot are cost effective for any business, sending them via e-mail is virtually cost free. By building your own mailing lists (e-mail addresses) from buying customers, you can target people with information more effectively.'


This could be a good idea sending virtual, online mail shots as well as actual mail-shots through the post, this way we can save money by photography and sending them digitally but also by sending them through the post customers or clients get the real deal of the paper and the feel of it.


Existing mail-shots


Message in a bottle

This year’s johnson banks post office at the V&A fete featured specially produced airmail letters, our special twist on those self-sealing aerogramme letters you’d send to granny in Australia when you were a kid.

We designed eight in total, which folded down from die-cut shapes into square letters.

The letters come kiss-cut in A3 sheets.

V&A 'we gambled and suggested to them that they stop doing a brochure and send a paper sculpture instead'.

This is much more interesting and interactive than a standard brochure, it has an element of excitement and surprise by having to open it up and this pop-up, structure inside. The piece has many different angles and places where information can be contained making it more interesting to read than an average piece of mail. 

Benefits of mail-shots

• Now there is less of it, your mailshot has less competition, more chance of being noticed and an increased likelihood of being acted upon.

• Better targetting means that businesses are reaching far more of the right people with their mailings. And, if my mantra of effective communication “Reach the right people. Say the right things.” is correct, and your DM piece reaches me, properly addressed, with a wholly relevant message, creatively appealing enough to make me read it, instilling desire for your product, incentivising me to react, and your core offer is good. I will respond.

"They designed a 3D direct mail piece to send to cardiologists in the form of the upper part of the human body. The piece was set up with a zipper on the chest to simulate a heart surgery. The "It's not that easy" tagline suggests that the last option heart surgeries really aren't as easy as unzipping a zipper.

According to the company, their target audience, cardiologists, responded with a spontaneous brand awareness rate of 89 % even tough the cholesterol market is one of the most competitive."